Hey! I'm Fiona.

Based in London, I collaborate with emerging businesses and brands on a consultancy basis to establish their sales and personal shopping sectors, identify client behaviours and optimise the sales experience from start to finish. In a nutshell:
I help to bring ideas and products to life.

In 2021, clients are turning to their personal shoppers for more just a handbag or to pre-order Spring/Summer looks off the runway.

I specialise in helping businesses to architecting and curating a product selection that is individual to each client and tailored around their lifestyle, needs and figure. 

Regular wardrobe cleanses and styling appointments support sustainability in fashion and prevent fast-fashion purchases that are probably going to end up being left unworn with the tags still on, gathering dust. I know because I've been there.