Hey! I'm Fiona.

The future of shopping is personal, but digital. Today we aim to purchase mindfully, buying less and creating a carefully selected wardrobe tailored specifically to you. byFionaWood is here to help you find the perfect staples, sourcing highly curated fashion, accessories, jewellery, beauty, interior and homeware for a selected list of clients only

Our goal is to inspire not just in fashion but also in lifestyle choices such as hotel and villa bookings, holiday recommendations, chef and nutrition guides, concierge access, ticketing and events. From sourcing vintage or rare collectors’ items to arranging one-on-one tennis lessons with Roger Federer, we’re here to offer access to the exceptional.

byFionaWood supports sustainability in fashion by offering regular wardrobe cleanses as well as styling appointments, both in person and digitally. Through working with us, you can prevent fast fashion purchases that will likely be left unworn, gathering dust with the tags still on. We know, because we’ve been there! We make sure our clients won’t regret their purchases, and re-cycle pieces that need a new home.